Competitive Strategy of Taiwan Matsushita Ltd.

• Main Authors: K. H. Chiu, 邱國軒
• Other Authors: J. K. Lin
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/71489759422227972405

碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班 === 93 === Accompanying with the world trend, there’s a rapid growth in electronic technology. The electronic component distributors keep introducing new technologies and products while thenumbers of manufacturers are increasing as well. The analysis that based on Michael E. Porter’s theory and model of STEP, SWOT in Competitive Advantage, the key connector between supplier and ustomer, distributor, whose bargain power will increase. Finding out the Competitive adventage of Matsushita Ltd. It’s no doubt that enterprises should implement knowledge management and change the characteristics of organizational structure to increase the competition. The research findings and results show that：1)To establish Strategy of Glamour Product. 2)To have Strategic Customer. 3)To establish New Business Model. 4)To establish Strategic Manufacturing System. 5)To set up a lower Cost Capacity. 6) Flexible Strategic organization. 7) Glamour Strategic R&D. 8) High Net-Worth Logistic Business Management. 9) To have IT System