The Impact of Consumers to Purchase Beer on Life Style, Product Attribute and Brand Equity
碩士 === 國立屏東科技大學 === 農企業管理系 === 93 === In a competitive beer market, how to extend the market and how to increase consumers’ expense are the main problems of beer firms. In recent years, the most important place is the chain convenient store. Every brand wants to add his market share rate in this pla...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91711641002282761477 |