How customer loyalty programs influence relationship quality and customer loyalty
碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === “Loyalty Programs” is a necessary and important step in the formation of relationship marketing. However, not only been applied in practice but also been researched by academia, there are still some gaps because of lack of a complete frame to analyze the vales...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72070689848353789988 |