| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === Due to the progress of display manufacturing technology, TFT-LCD (Thin Film
Transistor-Liquid Crystal Display) has been widely put in use gradually such as
monitor、laptop and LCD TV. We also can find TFT-LCD that has already entered the market of the consuming products from IT (Information Technology). And the competition of the panel industry, besides manufacturing technologies, the dynamic demands of upstream, downstream and consumers are related that will effect the performance of panel markers or whole supply chain. Which is called bullwhip effect. Especially, the configuration is vertical partition in Taiwan and the buffwhip effect would be more significant than other countries. This paper discusses the key factors of bullwhip effect and them constructs the system dynamic models to explore the difference. Finally, we will analyze the TFT-LCD members of Taiwan to figure out the decision rules to decrease bullwhip effect.
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