A Study on Information Seeking Behavior on the World Wide Web--A Case Study of News Database

• Main Authors: Su-Yen Sung, 宋淑燕
• Other Authors: Ting-Peng Liang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/85205750013585605939

碩士 === 國立中山大學 === 傳播管理研究所 === 93 === Information Acquisition is the most essential and the most widely–used function on the Internet. The Internet provides a platform on which News to be communicated to users faster and services to be delivered more efficiently. With the growth of users on the Internet, the online news database becomes a powerful tool of information acquisition under the integration of computers and communication technologies. Users can find useful information related to their work and daily life very easily. The purpose of this research is to investigate the information acquisition behavior affiliated with different uses of on-line news database. We use the Task-Technology Fit Model proposed by Goodhue and Thompson (1995) to investigate whether a better fit can result in a better decision satisfaction. An experiment was designed to study the user satisfaction under different settings of task characteristics and search tools. The results indicate that different search tools result in different satisfaction levels. More specifically, the keyword search has resulted a higher user satisfaction than the classified catalog search tool. Unfortunately, we do not find a better fit between task characteristics and the search tool can result in a higher user satisfaction. The findings can tell why Google, a pure keyword search engine, becomes dominating on the Internet search. It also provides implications for the design of search tools and the improvement on the functions of classified catalogs for developing on-line news Databases.