The Application of Mobile Communication Technology in Festival Marketing The case of Taichung''s Tajia Matsu International Tourism and Cultural Festival
碩士 === 國立中山大學 === 傳播管理研究所 === 93 === Characterized with movability, intangibility and easy to perish, successful tourism is in need of accurate and timely information. As the Internet becomes more pervasive, the industry of tourism and traveling has been considering how to take advantage of the tech...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98732627233426816932 |