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• Main Authors: Bert Huang, 黃連福
• Other Authors: Bih-Shiaw Jaw
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/85944631139241429062

碩士 === 國立中山大學 === 高階經營碩士班 === 93 === Biotechnology Industry, a global new shining star in twenty first century, particularly in reagent inspection, has being paid more and more attention due to its low investment in research and development and barrier of entry requirement but easy to payback comparing to other Industries. Besides, strong sense of disease precaution and health care of people makes Reagent inspection market have more potential sine then as well. Medical diagnosis hitherto has seventy percent occupation of the whole reagent inspection market. Hospital and inspection center has shared seventy five percent of medical diagnosis reagent market; pharmacy and family consumer on the other hand is estimated to have thirteen percent annual growth in the future. Reagent for medical diagnosis use therefore has become essentially vital and the competition has been fierce. This study is divided into two parts. The first part applies much literature to assist to analyze current reagent inspection market for medical diagnosis use. Five Force analysis, Diamond theory and SWOT has been employed to inspect present competition mode of reagent inspection industry for medical use. The second part is the arrangement of interview that is the main aim of this thesis. To understand key managers‘ thinking of medical diagnosis reagent inspection industry through face to face interview to have more idea how to arrange and operate the business and comply with future competition. Finally, figure out the best strategy for medical diagnosis reagent industry by utilizing comparison of data and thesis. The direction guide is there for reference.