study on the medical care seeking behavior-an example of citizens in changhwa medical sub-region

• Main Authors: Chao-Hsing Chen, 陳昭星
• Other Authors: Chin-King Jen
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/02057446369183952879

碩士 === 國立中山大學 === 高階經營碩士班 === 93 === In the past, medical industry is a highly exclusive field, people would overcome a great amount of restriction and obstacle while seeking for medical advice. However, the financial obstacle was much reduced after the National Health Insurance program began in March of 1995. It is now easier and more convenient for people to seeking for medical assistance. By learning more about the key point of what people think before seeking for medical assistance, hospital can make more effective marketing programs. The purpose of this research is to understand the situation of medical care seeking behavior of the public. The structrued survey study sampled 334 patients by quota sampling. Information collected in the questionnaire includes situation of the medical care seeking behavior and medical services utilization. A multiple regression was also performed to examine the factors that influenced the medical care seeking behavior. Some managerial implications were also proposed according to the results.