| Summary: | 碩士 === 國立臺灣體育學院 === 體育研究所 === 93 === Abstract
The purpose of this study was to analyzed the relationships among recreational preference, impact perception, satisfaction and intention of ecotourism at the Tataka recreation area of Yushan National Park, The subjects of the study were 225 samples of the ecotourism at the Tataka recreation area and retrieved 198(93.39％). The data analysis was conducted with the utilization of descriptive Statistic, Pearson and One-way Anova. Based on the results of this study, the conclusions were :1. The current condition: despite of gender, occupations, educational background and living area, visitors come to there with their family or relatives at most, so family-package would be popular for ecotourism in Tataka and we found the people from higher education would accept ecotourism concept more and they would love to visit there more frequently.2. Tourist-characteristic variables: for the tour company, there were significant differences among different genders, educational background, occupations, salary, marital status and area of residence. 3. The frequently of tour at the Tataka: there were significant differences among tourist ' age and educational background also affected advance travel planning. We hope the results that could be considered government preservation policies, for a better ecotourism in future.
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