商圈、距離與連鎖體系顧客消費狀態之關聯初探

• Main Authors: Hsiu-Ping Huang, 黃秀屏
• Other Authors: Chun-Yao Huang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/76733040416475410357

碩士 === 國立清華大學 === 科技管理研究所 === 93 === A chain of retail stores grow fast in recent years. Each retail store uses the same trademark and sells the same products, however, their corporate business achievement and ability of attracting customer is different. Thus, this paper is trying to take business district which is related deeply to the retail store into consider. By means of studying the environment and economic activities of the business district belonged to each retail store, this paper is trying to study the effect on customer attraction. When referring to the power of customer attraction, there are many studies about the law of retail gravitation. Generally speaking, the law of retail gravitation means that distance between customers and each store is an inverse proportion to the attraction of each store. However, there are still some arguments about the influence on the distance. This paper is trying to make it clear. This paper explores the above and uses a home furnishings chain store in Taiwan as a subject. The paper uses observation method to study the business district and uses quantification method to analyze the home furnishings chain store’s member data. After the studies and analysis, this paper also discusses the research conclusion and suggestion.