Developing TV Program Production Process based on Digital Object System：A Case Study of Sanlih E-Television the Taiwan & World Geographic Magazine Series Programs

• Main Authors: Liu, Yung-Chi, 劉永祺
• Other Authors: 趙寧
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/69486111622313291695

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 93 === This research is based on digital objects to develop TV program production process, and target Sanlih E-Television the Taiwan & World Geographic Magazine Series programs for case study.Under the rising tendency of digitization and digital multimedia platforms, the broadcasters have to face the competition that robing “ the content ” with other opponents. Therefore the broadcasters must create the maximum audience and profit based on the effective production process with unifying production and marketing under balancing the quality of TV programs and the demands of audience. This research is a case study to analyze the background of Sanlih E-Television and the operating mode of the Taiwan & World Geographic Magazine Series programs. This research brings up a complete circle production process of TV programs based on digital objects integrated with experienced suggestions from the professionals of the industry. The production process includes several important elements: the choices and the encoding of the digital object materials, the communication and the integration between digital objects and the production process of TV programs, the non-tape environment, the retrieval and the management of the digital object system, the business model of the digital object database, and the balance between the demand and the quality of audience etc.. Put forward some suggestion according to the result of the research finally: improve the creative encoding ability, establishing proper process system and principles, broadening diversified visions of the programs, building up quality management and the system combined with production and marketing, making much of audience relationship management, and integrating core resources of corporation etc.. The result of study of this research, it is expected that should have reproducible benefits . It may popularize the process to other informational, cultural and educational TV programs. It also may utilize the abundant materials from the digital object database to add value to educational database, authorization of the copyright, and sale of the content of the digital objects in multimedia paltforms.