The Study of Store Image, Shopping Value, and Store Loyalty: A Case of Home Furnishings Industry
碩士 === 國立臺北大學 === 企業管理學系 === 93 === Store loyalty has been the most essential factor in the retail marketing success and store longevity. In order to create, evaluate and retain loyal customers, retailers must understand what customers need and provide value that could affect the competitive positio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34996206504071993141 |