| Summary: | 碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 93 === This paper is based on Ansoff’s Theory of Strategic Change to investigate insurance industry’s management strategies and reform policies after its privatization. Employing the Case Study Method, the subject company’s upper management was interviewed, and the company’s management and change strategy, assets management, results and other relevant information were acquired. Along with research papers at Taiwan insurance institution, the paper was able to analyze how the management team, through its changes in strategies, led the traditional insurance company to such outstanding operation outcomes.
The findings of this paper are summarized as follows. The subject company’s new management team, originally in the construction business, was able to accumulate vast capital during the industry boom, but slowly shifted to diversified investments in information technology and financial industries due to the impact economic fluctuation had on the construction industry’s recession. Nevertheless, the internalization of industry know-how cannot be obtained through investment. After Asian Financial Crisis, the new management team continued to drive the strategic change and focused on the development of the finance industry. Such transition is in accordance with the Unrelated Diversification Strategy Theory – external environment promotes diversification and transformation; strategy portfolio is then established through a collection of choices and diagnoses, and thus the insurance industry.
During the process of strategic changes, the subject company experienced the synergy associated with the diversified development, as proposed by Ansoff. The company adapted to the greater environment, diagnosed its own strengths, weaknesses, opportunities and threats for the corporate innovation. Within the process, the management team first introduced dual General Manager system in the industry and divided it’s business into two major departments: insurance and asset application, and in the end achieved its organization reform. Further, with the current trend of finance globalization, the subject company’s new management team is actively evaluating opportunities in China; and with its expertise in insurance as well as venture capital industries, transforming into a professional regional asset management company in Asia.
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