Sport shoes consumer behavior and satisfaction of high school and vocational school Student of off-islands

• Main Authors: Fang-Hao Chou, 周芳豪
• Other Authors: 周財勝
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/68173006857579343757

碩士 === 國立臺東大學 === 體育學系碩士班 === 93 === Sport shoes consumer behavior and satisfaction of high school and vocational school Student of off-islands National Taitung University’s Graduate Institute of Education Fang-Hao Chou Abstract This study attempted to investigate: Sport shoes consumer behavior , satisfaction of high school and vocational school Student of off-islands and how the background variables of high school and vocational school Student of off-islands contribute to the difference of factor of purchasing sport shoes and satisfaction. This study is conducted among the high school and vocational school Student of off-islands. Using random sampling at different levels, we sent out our questionnaires to 542 randomly chosen candidates ,and collected 474 effective samples. Among them , 254 of the effective samples are done by males ,220 by females. By applying several statistical analysis methods including descriptive statistics, one-way ANOVA and Scheffe´ posterior comparisons .We have the following noticeable finding: A. The factors of purchasing sport shoes of high school and vocational school Student of off-islands have positive influences. These factors can be classified into the following categories (by the order from the most significant):“emphasizing product attributes,”“ emphasizing product services,”and“emphasizing fashion.” B. High school and vocational school Student of off-islands have medium-level satisfaction of sport shoes. These factors can be classified into the following categories (by the order from the most significant):“satisfaction of products,” and“ satisfaction of services.” C. High school and vocational school Student of off-islands have significant differences on the factors of purchasing sport shoes by their background variables. the factors of purchasing sport shoes have significant differences by the place of residence and income level. D. High school and vocational school Student of off-islands have significant differences on the satisfaction of sport shoes. High school and vocational school Student of off-islands have significant differences by the grade of study and place of residence. Based on the finding of our study, we offer our suggestion to the sport shoes manufacture, retailer channel of off-islands, high school and vocational school Student of off-islands and future researchers. It is our hope that our study can completely know what are the factors of purchasing sport shoes of high school and vocational school Student of off-islands and enhance their satisfaction of sport shoes. Keywords: High school and vocational school Student of off-islands, Sport shoes, Consumer behavior, Satisfaction.