Industry Structure Analysis and Competition Strategy of Smart Card

• Main Authors: Ming-Yish Chen, 陳銘毅
• Other Authors: 吳青松
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/72383567472689530245

碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === Industry Structure Analysis and Competition Strategy of Smart Card This study is to investigate Smart card industry''s evolution process, analyze the industry structure, market situation, product technology and relative industry standard, and to find out industry''s competitive key successful factor and existence leader manufacturer''s Competition strategy. The study takes the advantage of industry analyses and relative theories as a research tool. "Structure - Behavior - Performance " Model theory is the main analytic framework, and bases on the element of 「Network Effect」、「Information product platform」、 「Supply Networks」 as a method to analyze Smart card industry structure. It also bases on the 「M.E. Poter Competitive Advantage Theories」 and 「Games theory & Co-competition strategy」to analyze participant''s Competition strategy in this industry. Analyzing the information form the market and internet, referring to the relative industry experiences, and describing the Competition situation of Smart Card industry''s development process will be the experience reference for later comers in this industry. In conclusion, this research will provide the future development direction and several worthy research topics for Taiwan manufacturers.