The study of the relationship between service-oriented organizational citizenship behaviors, customers’ trust and customer voluntary performance
碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === It’s not hard to discover that in the past researches, the research direction of the Organizational citizenship behaviors is more focused on the aspect human resources, however the marketing aspect is somewhat neglected. The employees’ voluntary act may seem mi...
Main Authors: | Szu-Hsiu Chen, 陳思秀 |
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Other Authors: | Bin-Tsann Yang |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/62239004982225343481 |
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