The Relationship Between Gender-Specific Advertising Language and Consumer Purchase Intension
碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === This research is about the relationship between gender-specific advertising language and consumer purchase intension. By the research before about this topic, we find out that it is necessary to make a further research. The data of research is filled in through...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51093458727245093839 |