The influence of Country-of-Origin Image, International Marketing Strategy, and Brand Equity on Purchase Intention
碩士 === 實踐大學 === 企業管理研究所 === 93 === The purpose of this research work focused on key marketing aspects with respect to Taiwan and Europe. It discussed the impacts of country-of-origin, international marketing strategy on brand equity and consumer’s purchase intention as well as how companies employed...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/28655250345959226013 |