The Effect of Corporate Image、Service Qualityand Customer Satisfaction on Customer Loyalty– A Case of Marine Lubricants Supplier
碩士 === 東吳大學 === 企業管理學系 === 93 === In recent years, with the global energy source shortages and soaring crude oil prices, consumers’ sensitivity to the cost of oil related goods increased proportionately. From the business perspective, this will be a challenging test in the area of customer loyalty....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qe6nsw |