| Summary: | 碩士 === 東吳大學 === 企業管理學系 === 93 === According to statistics by Ministry of Economy, China is the foremost priority when Taiwanese enterprises consider establishing their new footholds, and Taiwan is the biggest foreign investor in Vietnam. The purpose of this study is to understand the determining factors for public-listed paper mills in Taiwan to start new branches in China or Vietnam, and the objects of the research are the those who have actually invested in China or Vietnam.
The approach of the study is first analyze the current conditions of paper industry in Taiwan, China, and Vietnam and then generalize the main reasons why Taiwan paper mills invested in China and Vietnam from aspects of environment, economy, industry, and pragmatic elements. The reference of the research also includes subsidiary material and a survey conducted on the managers of these companies by questionnaires and interviews, which proved to be a precious source of data. The study shows the strategies these paper manufacturers concern the most when establishing overseas branches are 1) focus on their original industry, 2) access to natural resources and upstream integration, 3) benignant interflow with Taiwanese business, and 4) to expand the market. The determining factors for them to invest in China and Vietnam are 1) government, 2) fundamental facilities, 3) cost of new branches, and 4) market. Their recognition for China and Vietnam includes: 1) China has better fundamental facilities, 2) China presents higher risk in investment than Vietnam, 3) competition is keener in China than in Vietnam, 4) the operation cost is higher in China than in Vietnam, and 5) the economic conditions are better in China than Vietnam. When establishing overseas branches, the main task is upstream integration and the main products are industrial paper and paper appliances, and the main considerations for the executives are market and cost.
Finally, the study proposes conclusion and suggestions, taking into considerations theoretical argumentation, development process and characteristics of paper industry, so as to present as reference for a paper mill to decide their strategy for moving westward to China or southbound to Vietnam.
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