Brand strategy of chain convenience stores... a case study of Family Mart
碩士 === 東吳大學 === 企業管理學系 === 93 === Abstract Up until the end of 2004, the number of chain convenience stores in Taiwan has exceeded 8100. In terms of density, Taiwan also surpasses Japan, becoming the number one in the world. With that being said, every 3,000 people (or less) share one convenience...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31561876409151283789 |