The Operation of Exotic Restaurants to Consumers' Perception and Purchase Intentions

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === In the era of global village, internationalization of industries is important and can not be neglected. Restaurant owners eager for internationalization face lots of problems when they want to shift their business to the oversea market. What kind of operating...

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Bibliographic Details
Main Authors: Ta-Chun Lo, 羅大鈞
Other Authors: Chen, Chien-Chung
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/81238527302146227466