The Study of Customer Satisfaction and Customer Loyalty- A Case on The General Merchandising Stores in Taichung Area

碩士 === 臺中健康暨管理學院 === 國際企業研究所 === 93 === Recently, people get more and more stimulations from mass media. It changes not only people’s life patterns but also people’s consumption habits. GMSs become the main choice for customers due to having completely items, one-stop shopping, lower price and con...

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Bibliographic Details
Main Authors: Yi-Ting Yeh, 葉宜婷
Other Authors: Wei-Chun Ko
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/19158079774129941916