Aggressiveness of Marketing Strategy、Marketing Knowledge Management、Marketing Capability and Marketing Performance between relationship study.
碩士 === 東海大學 === 企業管理學系碩士班 === 93 === This study examines the firm’s marketing strategy and establishment of marketing capability that influence on model of marketing performance,and based on Taiwanese manufacturing , finance and service firms. This study proposes and tests a model of the influencing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76585666308221933210 |