The Interpretation of Culture Consumption of the Department Stores--SUNRISE Department Store''s TV Commercials As an Example.
碩士 === 淡江大學 === 大眾傳播學系 === 93 === The department store is the new ceremony place for modern consumer society. Nowadays due to the prosperous of mass media; consumption has become a social activity related to sign and symbol. To spy the aspects of cultural consumption represent by Taiwanese departm...
Main Authors: | Hui-Chun Hsu, 徐慧君 |
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Other Authors: | Jenn-Jia Huang, Ph. D. |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/77265701011341475778 |
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