A Study of Endorser to Advertising Communication Effectiveness
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === Over the years, there have been a number of studies that have examined that under what conditions endorsers are appropriate for products. This study try to understand what types of endorser to match up different product classification will create better adve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31683567569090445085 |