Adopt Structure Theory To Interpret The Behavior of Online-game Industrialist and Users

• Main Authors: Chin-Chou Chang, 張錦洲
• Other Authors: 游佳萍
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/90452789498348959468

碩士 === 淡江大學 === 資訊管理學系碩士班 === 93 === Through network, people create their relationship, social life and their unique virtual community. The most special case is the virtual community for on-line game players. These players engage these fantastic games and build a virtual community when they have common experiences, share relevant resource, and support each other like a reality team. In order to investigate virtual communities of on-line game industry, this study examines interpretive, resource, norm of on-line game industry based on structure theory. Two questions guide this study: (1) how does the on-line game company to make the strategies? (2) how do these players’ reaction re-influence producers’ strategies? Our study adopt interview to collect data from on-line game participants. Our target sample is the most popular on-line game in Taiwan, and subjects are this game’s players and company stuffs. There are four findings in our study: first, this game company would reform from the game producer becomes the game services provider. Second, richness cyber membership keeps players enjoying the on-line game life day by day. Third, a lack of smooth and structured communication between the industries and players leads conflicts among them. Finally, from players’ aspect, the image of this on-line game company is the game producer but it is not a qualify services provider. There are two contributions of this study. First, we used structured theory to capture the behaviors of on-line game company and players, and describe the interaction and conflict between them. Second, our findings provide the suggestions for the management and implication of on-line game community.