| Summary: | 碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 93 === In view of the trend of globalization and e-commerce technology, the environments of international trade are highly uncertain. The expansion of international trade in e-commerce service has important implications for growth around the world. The gains from trade in service can be expected that the resources will be reallocated to their most productive uses and welfare will be increased. This research draws on the method of case study of 2 trading companies by cross in-depth interview. The objectives of this research are listed as below:
1. To study the introducing of e-commerce in traders in terms of effectiveness, impact and barrier.
2. To study the strategy formulation of traders for both adopt e-commerce and non-adopt e-commerce.
3. To study if e-commerce is an imperative tool for traders in order to get strong competitiveness among traders.
After literature review and cross in-depth interview with 2 Taiwanese trading companies, there are conclusions as below:
1. The benefit is greater than the loss of introducing the e-commerce.
2. The implementation of e-commerce on international trade is rather complicated. The lack of perception in e-commerce brings up the barrier of introducing the e-commerce in traders.
3. It is not imperative for a trader to take the e-commerce as a marketing tool to obtain the competitive advantage.
The competitive strategies for the trading company include (1) Provide good quality products (2) Differentiation of products (3) On time delivery (4) Good service (5) good management and employees (6) Global connection and local contact.
Although e-commerce becomes an essential trend, traders have to evaluate company’s scale, customers’ requirement, benefits from e-commerce and cost involved for making decision of introducing e-commerce. Because e-commerce is just an auxiliary tool, it will not always result in operational performance and the benefits for the traders. Traders need to have their own unique strategies, utilizing e-commerce as a tool to sustain their competitiveness.
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