The Research of Taiwan''s Property-Liability Industry Vision and Strategy in China Non-Life Insurance Market：A Case Study for Fubon Financial Holding Company.
碩士 === 淡江大學 === 未來學研究所碩士班 === 93 === Greater liberalization and globalization in the financial services sector led Taiwan to reform its local financial services environment. To offset the impact of the increasingly liberalized and globalize insurance market, Taiwan and China financial services indus...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29712974026478569522 |
| Summary: | 碩士 === 淡江大學 === 未來學研究所碩士班 === 93 === Greater liberalization and globalization in the financial services sector led Taiwan to reform its local financial services environment. To offset the impact of the increasingly liberalized and globalize insurance market, Taiwan and China financial services industry have some perfect solutions to successfully adapt to constantly changing marketplace.
Under this market background, many mergers and cross-business alliances resulted and led to the creation of large financial holding companies that could exploit synergistic marketing opportunities in Taiwan. In 2004, China has set up “ CEPA” framework to develop international markets. So this thesis tends to explore the interaction between the vision and strategy on the case study for Financial Holding Company . The first the thesis analysis to Fubon’s vision and access to China market strategy with Potter’s “ Fiveforces Model”. And then the prospect from industry evlution to explore the impact and obstacle for access to China insurance market. The research method select deeply interview with Fubon property & casualty insurance Conpany’s top managements and foreign employees in China. To research the related strategic philosophy and enterprise future development.
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