| Summary: | 碩士 === 育達商業技術學院 === 企業管理所 === 94 === Small and medium enterprises are the basis of the development of Taiwan industries and also the major force to develop our economics as well. However, it is undeniable that the small and medium enterprises lack of capitals, manpower, technologies and information compare to large enterprises. Small and medium enterprises have facing industry transformation and upgrading pressures due to the changes of economic environment and industry structure, liberalization, and globalization. Small and medium enterprises should adopt proper business strategies to cope with the challenge from internationalization and globalization for survival and create high value-added and competitiveness for further development.
This study tried to find out the linkage of new business development with its entry mode, and corporate performance of small and medium enterprises. By the use of questionnaire survey method, small and medium enterprises that main function as manufacturing were conducted to participate in this study through post mailing.
Small and medium enterprises usually launched new business to seek for new business opportunities, to expand the markets, to lengthen business life cycle based on the original business field. Therefore, they are quite familiar to the new business and especially to the products. The entry mode is mainly applied by internal start-up, and new business performances were moderated or above. Organizational efficiency indicators were performed better than other indicators in general. The challenges for small and medium enterprises to develop new business were come from the competitors’ competition, technology innovation, cost management, and the uncertainty of the industrial environment.
There is no correlation between the new business entry mode or its development direction and corporate performance but it is significant to the familiarity to new business. With new business entry mode, started from external development better than internal business start-up. The familiarity of new business is shown significance to new business performance while the familiarity of new markets is correlated to financial and strategic indicators.
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