The Effects of Trivial Attributes on Product Evaluation：The Moderating Effect of Believes, Brand Awareness, Follow Strategy and Trial
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 93 === Departing from the perspective of value inference and equity exchange theory, this study discusses the effect of trivial attributes on product evaluation (Experiment I) and further examines the moderating effect of believes, brand awareness, follow strategy an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16813205297837807076 |