| Summary: | 碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 93 === Facing enormous competition, many companies of traditional industry in Taiwan have gradually become success in the international market. Theses firms have continuously been changing their types, which involves business resources, under periods of low profit rate, transformation of industry structure, and imitation of competitors.
This research adopts the method of case study. Samples include four enterprises which locate in middle and south of Taiwan and have over twenty years in history. Two of them started their businesses as manufacturing factories while another two as trade companies. All of them have yet business among the globe and are sufficient in capacity to provide the global market. This research categorizes and analyzes those firms into types of “manufacturing company”, “manufacturing plus R&D company”, and “intergrated company”.
According the analysis of case study, firms will first invest in building both tangible and intangible assets to enable the ability to manufacture in the initial stage. In the middle stage, firms start to accumulate patents. And the types and amounts of patents differ from different types of firms and their positioning. In order to increase assets and abilities in a wide margin, firms use another market, cooperate with or buy resources from other firms to enhance their competency in the growing stage. The conclusion of this research is as follow:
1.In the initial stage, the key point of resource construction lays on real assets (ex. manufacturing equipments).
2.Firms will build three assets of formal contracts with customers, own brand, and basic manufacturing human resources.
3.In the middle stage, firms will accumulate patents. Firms that aim at becoming “manufacturing plus R&D companies” and “entergrated companies” have higher speed of accumulating patents. The accumulation of patents is positively related to own brand in foreign market.
4.Firms will use market mechanisms to cooperate with or buy resources from other firms to enhance their ability of R&D and management in the growing stage. Firms that focus on R&D will cooperate with other companies to enhance their R&D ability.
5.“Manufacturing companies” and “manufacturing plus R&D companies” will buy resources from other firms or buy-in to build up their resources.
6.In the growing process, firms will build resource to expand their business scope. Once the scope reach a certain degree, firms will outsource some activities which do not belong to their core activities.
7.To achieve the goal of internationalization, “manufacturing companies” and “manufacturing plus R&D companies” will devote resources on outbound logistics (ex. merchandise logistics, ordering system), while “intergarted companies” will devote resources on marketing and sales (ex. Own brand and channel in foreign market).
|
|---|
