A Study on Critical Factors and Measurement Model of the Brand Value for Chain and Franchise Store
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 93 === There are many Chain Franchise’s brands accumulate highly the assets of brand value in Taiwan. But there is not one company display the value of intangible asset of the chain franchise’s brand. We think the key point is that there was not a model and formula c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01402374382536189813 |