The research of relationships among entrepreneurial opportunity identification, creativity, and entrepreneurial performance

• Main Authors: Chang, Po Chieh, 張博傑
• Other Authors: Chen, Ming-huei
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/81846635798761244514

碩士 === 元智大學 === 企業管理學系 === 93 === Abstract At the heart of the entrepreneurial process is the opportunity (Timmons, 1999). Successful entrepreneurs and investors know that a good idea is not a good opportunity so the creativity used for recognizing entrepreneurial opportunities and producing a novel and appropriate stuff which can satisfy the customer needs also plays a very important role in the whole entrepreneurial process. Besides, the entrepreneurial opportunity identification and creativity are two of the key performance factors. Lussier (1995) addressed that the market opportunity choosing, personality, knowledge, and skills owned by entrepreneur, and creativity of product are very critical for the success of the new venture. And Im & Workman (2004) identified there exists positive relationship between creativity and performance of high technology company. The purposes of this study are to use entrepreneurial opportunity identification and creativity to distinguish the new ventures into four different clusters, to summarize and compare the characteristics of each cluster, and to discuss the entrepreneurial performances in different types of entrepreneurship. The questionnaire method is chosen as the research tool, and the samples are 1510 new ventures in all the incubators which have been gotten the grant-in-aid from Taiwan government. The number of returned questionnaires is 375, and the return rate is 24.83%. Finally, the results of this study are that it can be done successfully to distinguish the received samples into four clusters named type of entrepreneurship by the cluster method of statistics analyzing and that there are conspicuous differences in entrepreneurial performance between each cluster really. The theoretical meanings, managerial implications and advices are suggested in the discussion and conclusion.