Market Analysis of Mobile Payment and Micro-payment in Taiwan

• Main Authors: Lee, Tsung-Yen, 李宗諺
• Other Authors: Lu Yi-Chuan
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/86359134847342047691

碩士 === 元智大學 === 資訊管理研究所 === 93 === According to the recent marketing research reports from the Yankee Group and Juniper, the mobile payment market will have an up to billions of dollars market size in the next few years. Nevertheless, there seems not having a booming phenomenon regarding mobile payment and micro-payment business in Taiwan. The main purpose of this research is to find out the reasons behind. By means of conducting case studies about the mobile payment and micro-payment, this research is to identify whether there is any technology barriers, any special background to incorporate with, or any successful factor to follow, in order to drive for the business success. A business model is designed to propose a possible model for running a mobile payment and micro-payment business. The business model is expected to create a new payment environment with a user friendly, secured, and reliable system to the consumers. It benefits all the participants, including banking, telecommunication vendors, handsets manufacturers, mobile content providers, and solution providers as well.