The Study of the Chinatrust Financial Holding Company’s Managerial Strategies－The SWOT Analysis and Application of Economic Value Management.

• Main Authors: Tzu-Yuan Chien, 簡子淵
• Other Authors: Chuan-Hsing Huang
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/15224621837063546725

碩士 === 真理大學 === 財經研究所 === 94 === The financial environment in Taiwan obviously is trend to globalization that is caused by the international financial environment is changeable. By following the financial fluctuate, we have experienced two times of financial reformation and at the same time our government is also going to carry out the strategy of Basel II at the end of 2006, which are all for preparing to integrate with the current international financial situation successfully after we attend WTO and improving our competitiveness in financial business. In the past 5 years, our financial business management is focus on implementing “Financial Holding Company” to reach the targets of capital disposition, lower cost and cross-marketing and also offer customers the financial service of “one-stop shop” to gain the market benefits. The research method of this thesis will use case study of Chinastrust Financial Holding Co.,Ltd and adopt the theory of SWOT to analyze the data. Then, according to the results of analysis, we can apply an effective business strategy and adopt the concept of the “Economic Value Management” to simulate the strategy and to set up the salary and reward system. I hope this report can be useful and valuable for company managers to plan their business strategies in the future.