The study on Competitive Advantage of Taiwan’s Shipping Industry

• Main Authors: Yu Cheng, 蕭育承
• Other Authors: 邱柏松
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/98610735883557139006

碩士 === 國立中正大學 === 企業管理所 === 94 === Shipping industry under global transport business environment fast vicissitude, in recent years because the information, the science and technology and the enterprise manage in the environment changed, causes the enterprise faced with more competitions, if does Taiwan join WTO in 2002, how the shipping industry management and the superintendent has had no alternative but to face the fierce market competition. Hopefully under the superiority to the enterprise,which successfully grips the customers, and achieves the goal forever. Taiwan belongs to the model island economical country, the affiliation by its economy, the security, is convenient and so on the superiority condition, the international ships transportation demand has acted as the important role, for accelerating each kind of industry to extend in the international region economic activity achieves the attraction foreign capital enterprise in the Taiwan establishing transport business base, but enhances the Taiwan high tech industry the competitive advantage, therefore the sea transportation competitive ability is creates the value in the important attribute, therefore while establishes "the country competitive advantage", "the shipping industry" is the noticeable important link,that develops the relations with the Taiwan trade which densely has cannot be divided. Not only to develops the Taiwan world trade to shoulder the important mission, but Taiwan economy development depend a lot on the industry. The enterprise asks for the survival, then must seek the effective management strategy, to achieve the good achievements and the survival development space. But management strategy surface related shipping industry fewer people discuss, simultaneously authorities ' management achievements stresses the financial surface, and weighs regarding the non-financial surface little have the discussion, therefore then causes this research motive. This research drawed up by Porter's (1,980) “structure of five competitive forces”, so as to understood our country's shipping industry the strength, the weakness, the opportunity and the threat, and (1,990) “concept of crystal model of national competitive”analysis superiority did form the theory based on Porter, how different company of the discussion document promotes "the service quality" to be supposed to pick management strategy that the paper give some proposal. Because shipping industry each other compete intensely, the major part industry adopts the lower price for the market competition as main method, but by the price competition certainly is not the long-term plan, therefore, must the affiliation enhance on the non-price aspect about the competitive ability, also is by enhances "the service quality" to meet the customer need specialized, such as the promotion transport business efficiency, which causes the ships and the cabinet dispatch to be more flexible, or inducting the information system, grasping information immediately about ship's position, cabinet number, ships condition as well as funds service and so on, then can take the best strategy to grasp the competitive advantage.