Knowledge Management Performance Measures in New Product Development － Impact of the Strategy Types

• Main Authors: Su-Ting Hsieh, 謝淑婷
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/99340376426598254894

碩士 === 國立中正大學 === 會計所 === 94 === This research constructs knowledge management performance measures for new product development stages and examines the relationship between the emphasis of knowledge management and the effectiveness of knowledge management at different new product development stages and under different strategies. All firms listed in Hsinchu Science Park Business Directory are survey in subject this study. There are 60 valid responses used for the quantitative analysis. ANOVA, MANOVA, Chow test and multiple regression analysis are used to test the research problems. The empirical results suggest that the emphasis of knowledge management stages show a positive association with knowledge management effectiveness, and the emphasis of knowledge management and the effectiveness of knowledge management for knowledge application show a higher positive and significant association at concept generation stage than at non-concept generation stage. Besides, strategy has a signigicant moderating effect between the emphasis of knowledge management and effectiveness of knowledge management. This implies prospector organizations exist a higher signigicant effect in the emphasis and effects of knowledge management cycle than other strategy types of organizations. This result is consistent with Miles and Snow (1978).