| Summary: | 碩士 === 朝陽科技大學 === 企業管理系碩士班 === 94 === Experience and impression increasingly become commoditized as experiential leisure activities prevail. Relevant studies indicated that recreational environment has great influences on the activities taken places in it and the way it is experienced.
The study intends to explore if the consumer interactions in leisure activities have positive influences on customer values. Using qualitative techniques that entailed depth interview with 5 consumers and service-providers, a 5-facet scale for interpersonal influences is developed to help a further quantative investigation on 391 consumers. The study explores that types of leisure industries have a significant relevance upon experiential modules (EMs), which are also found to have a positive influence on interactions between consumers. The function-experience value is influenced by sence-affection experience and is highly relevant to help and learning behaviors among consumers. The symbolic value, affected more by cognition-action experience, could be improved by praising and learning behaviors among attendants but decreased by hinder ones. The paper concludes with suggestions to marketing practices for leisure industries, consumer interactions, and experiential modules (EMs) and three directions for further studies.
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