| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 94 === III
The topic of this research was to study visitors’ perceived
recreational attractions, service quality and satisfactions by using
Tung-Hsiao West-Educational Sea World as an example. The
cross-relationships between the demography of valid samples and
visitors’ perceived recreational attractions, service quality and
satisfactions were also to analyze in this research. Four hundred and
twenty-two questionnaires were collected from four hundred and fifty
original surveyed participators during the period of August 2005 to
September 2006; the response rate of those questionnaires was 93.78 %.
Four hundred valid samples were selected to analyze the data. The results
were the followings:
1. “A fine beach for water-playing and swimming”, “good road
conditions and clear directions to this recreational area”, and
“well-designed and efficient facilities at this recreational area” were
the top three visitors’ perceived recreational attractions. “The staffs’
services from the store and the restaurant”, “convenient buses to this
recreational area”, and “responsible life-guard at this beach” were the
least agreed three visitors’ perceived recreational attractions.
2. “Good air quality ”, “enough facilities at this recreational area”, and
“rare garbage found at this recreational area” were the top three
visitors’ perceived service quality. “Proper staffs’ dresses”, “Safe
planning of the mangroves area”, and “enough safe-protection
facilities of the Experiential Education area” were the least agreed
three visitors’ perceived service quality.
3. “Ecology and landscapes”, “Experiential Education activities at this
recreational area”, and “Activity information supported at this
recreational area” were the top three visitors’ perceived satisfactions.
“Prices of souvenirs and foods sold at the store or the restaurant”,
“tests of the foods supported at the restaurant”, and “ticket prices to
enter this area” were the lowest three visitors’ perceived satisfactions.
4. There were significant different cross-relationships between the
demography of valid samples and visitors’ perceived recreational
attractions, service quality and satisfactions.
Based on the results of this study, seven suggestions were mentioned
in this thesis to the managers of the recreational area as references. We
would like to suggest the managers to improve the shortages from this
research to support a comfort and safe environment to increase the
visitors’ perceived satisfactions. Regarding to the suggestions of this
study, to sustainable operate this recreational area and to increase the
local tourism developments were the main purpose of this research.
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