| Summary: | 碩士 === 大葉大學 === 事業經營研究所 === 94 === This study probes into how to pick out the locations for establishing successful Breakfast Fastfood Chain Store. This study will be focusing on how the structure of the trading areas and the factors that affect profit, and use it for future reference on opening new stores.
There are three aims of this study: The relationship between the type of trading area and location of Breakfast Fastfood Chain Store, the relationship between the type of trading area and the factors of profit and lastly, the effect customer service onto the trading area and profit.
The sample of this study is supplied by MWD. These were distributed to northern, central and southern Taiwan. There are two categories of shops chosen by trade each day using Stratified Random Sampling. Each category were surveyed with 180 samples. The two categories combined had a total of 360 shops surveyed, with 96.67% completing the questionnaire.
There are four conclusions of this study: There are no effect between trading area and profit by Breakfast Fastfood Chain Store. There are effect between location and profit by Breakfast Fastfood Chain Store. Different location will get different profit by estimate Breakfast Fastfood Chain Store. Customer service will affect the relationship between location and profit.
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