| Summary: | 碩士 === 逢甲大學 === 國際貿易所 === 94 === A business model is an essential element of a company. Companies should construct a business model before they start their business. In the age of electronic commerce, companies also emphasize the web design of their companies. There are many studies concerning business models and web design individually. There have been fruitful definitions and applications. However, we have a need of the linkage between business models and web design. When the Internet becomes mature, a website becomes a direct interface between a company and its customers. Each company has its distinctive business model and web design. A business model and web design should correlate to each other. Then, companies first can decide the type of their business; then, establish their business models; finally, proceed with their web design. Therefore, in this study, we try to link up business models with web design. Following the research results, companies could follow up with a simple rule to set up their websites when they decide their business models. There are two classifications of business models: “Business built on a networked infrastructure” and “Business That Provide Networked Infrastructure.” Each of them has three categories: distributors, portals, and producers. Each category has several types of websites with likely revenues and likely costs. We compare these likely revenues and likely costs, and select the websites, which involve same items of likely revenues and likely costs. The analytic tool, 7Cs, is used to describe these websites in this study. After analyzing the 7Cs of these websites, we conclude the common 7C factors. Finally, we link companies with the same likely revenues and likely costs to their common 7Cs factors.
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