A Study of “Blue Ocean Strategy”: Case Studies for Domestic Companies
碩士 === 輔仁大學 === 管理學研究所 === 94 === Since the research of Kim and Mauborgne（2004b）, “Blue ocean strategy: How to create uncontested market space and make the competition irrelevant”, “Blue Ocean Strategy” is becoming one of the most popular issues in the field of business management in these days. But...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/u66xc4 |