The Effects of Clothing Style, Promotion Tactics, Location and Generation on Male Consumer's Advertisement Preference
碩士 === 輔仁大學 === 織品服裝學系 === 93 === Men’s formal office wear has always been characterized by having a fixed and standardized identity, whether the new trend of casual office wear can replace formal office wear ; advertisement is an important tool that is used often in sales communication ; and promot...
Main Authors: | Fang, Wen-Ching, 方文青 |
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Other Authors: | Hsu, Ta-Kuang |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/85131367784102573060 |
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