The Study of Spectators’ Recognition from Sponsorship Effects to The Sponsors – The Case Study of The 3rd Super Basketball League
碩士 === 輔仁大學 === 體育學系碩士班 === 94 === The purpose of the study was to assess the spectators’ recognition from sponsorship effects of the sponsors in 3rd Super Basketball League. Volunteer spectators were asked to respond to a self–made questionnaire. The total numbers of questionnaires were given to 60...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77387339244882202777 |