Competitive Strategy of Taiwan Cord Blood Storage Companies
碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 96 === As the fast developing biotechnology in recent years, related biotech products and industries are emerged. Hematologic biotech products are also developed for clinical application including stem cell transplantation. Thus the storage service of new born babies...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/63445733021701579065 |
id |
ndltd-TW-094FJU01685002 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-094FJU016850022015-10-13T20:22:51Z http://ndltd.ncl.edu.tw/handle/63445733021701579065 Competitive Strategy of Taiwan Cord Blood Storage Companies 台灣臍帶血儲存公司之競爭策略 HUANG HAO YU 黃皓宇 碩士 輔仁大學 科技管理學程碩士在職專班 96 As the fast developing biotechnology in recent years, related biotech products and industries are emerged. Hematologic biotech products are also developed for clinical application including stem cell transplantation. Thus the storage service of new born babies’ cord blood became a emerging business. Numerous cord blood storage companies in Taiwan have made the cord blood storage business as a highly competitive market. To study the competitive strategies among Taiwan cord blood storage companies is the main purpose of this study. This study will focus on the analysis of Taiwan cord blood storage market, industry overview and individual company analysis as well. This study explore from a broad perspective to understanding the pricing strategy of biotech products and service. Data analysis and questionnaire are used to investigate the competitive strategies among the cord blood storage companies in Taiwan. “Competitive pricing strategy” seems to be the most common strategy among the 10 cord blood storage companies. Besides the pricing strategy, we can also found that the market leading companies have more differentiated branding and promotional activities. Based on this study, we also found that the people development, product diversity and industry integration or alliance will be the future directions of cord blood storage companies. 龔尚智 2008 學位論文 ; thesis 94 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 96 === As the fast developing biotechnology in recent years, related biotech products and industries are emerged. Hematologic biotech products are also developed for clinical application including stem cell transplantation. Thus the storage service of new born babies’ cord blood became a emerging business. Numerous cord blood storage companies in Taiwan have made the cord blood storage business as a highly competitive market. To study the competitive strategies among Taiwan cord blood storage companies is the main purpose of this study.
This study will focus on the analysis of Taiwan cord blood storage market, industry overview and individual company analysis as well. This study explore from a broad perspective to understanding the pricing strategy of biotech products and service. Data analysis and questionnaire are used to investigate the competitive strategies among the cord blood storage companies in Taiwan. “Competitive pricing strategy” seems to be the most common strategy among the 10 cord blood storage companies. Besides the pricing strategy, we can also found that the market leading companies have more differentiated branding and promotional activities.
Based on this study, we also found that the people development, product diversity and industry integration or alliance will be the future directions of cord blood storage companies.
|
author2 |
龔尚智 |
author_facet |
龔尚智 HUANG HAO YU 黃皓宇 |
author |
HUANG HAO YU 黃皓宇 |
spellingShingle |
HUANG HAO YU 黃皓宇 Competitive Strategy of Taiwan Cord Blood Storage Companies |
author_sort |
HUANG HAO YU |
title |
Competitive Strategy of Taiwan Cord Blood Storage Companies |
title_short |
Competitive Strategy of Taiwan Cord Blood Storage Companies |
title_full |
Competitive Strategy of Taiwan Cord Blood Storage Companies |
title_fullStr |
Competitive Strategy of Taiwan Cord Blood Storage Companies |
title_full_unstemmed |
Competitive Strategy of Taiwan Cord Blood Storage Companies |
title_sort |
competitive strategy of taiwan cord blood storage companies |
publishDate |
2008 |
url |
http://ndltd.ncl.edu.tw/handle/63445733021701579065 |
work_keys_str_mv |
AT huanghaoyu competitivestrategyoftaiwancordbloodstoragecompanies AT huánghàoyǔ competitivestrategyoftaiwancordbloodstoragecompanies AT huanghaoyu táiwānqídàixuèchǔcúngōngsīzhījìngzhēngcèlüè AT huánghàoyǔ táiwānqídàixuèchǔcúngōngsīzhījìngzhēngcèlüè |
_version_ |
1718045512979972096 |