Research of Real Estate Industry Competitive Strategy—Tung-wei Construction Co Ltd

碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 94 === Taiwanese real estate industry has been in serious recession for a decade. Since 2003, the industry has becoming powerful in the market. Therefore, many companies are going to reentering the real estate industry. Real Estate industry is a mature industry. Ther...

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Bibliographic Details
Main Authors: Wu Fu Deng, 吳富登
Other Authors: 龔尚智
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/53697282303030966465
Description
Summary:碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 94 === Taiwanese real estate industry has been in serious recession for a decade. Since 2003, the industry has becoming powerful in the market. Therefore, many companies are going to reentering the real estate industry. Real Estate industry is a mature industry. There are many external factors such as economy, politics, and stock market etc. will affect the industry. However, there are still some companies can survive. This purpose of this study is to analyze Tung-Wei Construct Co.’s success factors from different dimensions. We not only describe the company’s mission, target, strategies, performance managements but identify the company’s successful factors.