The research of health food consumer''s purchase behavior

碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 94 === Along with the increase of global humanity health consciousness, the demand of health food market continues to grow. Based on a report from the Nutrition Business Journal, the function food market of the global health care in 2005 reached 77 billion US dollars,...

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Bibliographic Details
Main Authors: Jia-Lin Liu, 劉嘉麟
Other Authors: Kuang-Peng Hung
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/6t38rh