| Summary: | 碩士 === 銘傳大學 === 風險管理與保險學系碩士班 === 94 === This study mainly examines the relationship between the consumers’ trust level and business performance of property-liability insurance company. Furthermore, this study investigates the level of consumers’ trust, the factors influencing the level of consumers’ trust, the relationship between agents’ profession and the level of consumers’ trust , and the relationship between exposing information and the level of consumers’ trust. Finally, the effect on marketing attitude after elevating the level of ethics supervising is also examined.
This study adopts the questionnaire survey in a quantitative paradigm. The samples are chosen by a stratified ratio random sampling method from the agents work in non-foreign property-liability insurance company and the citizens in Taipei City whose age is over 20. Following the analysis and discussion, the six findings are as follows:
（1） The relationship between consumers’ trust and business performance of property-liability insurance company is not significant.
（2） The level of consumers’ trust on property-liability insurance company is at a high level.
（3） The correlation between agents’ profession and the level of consumers’ trust is positive.
（4） The correlation between exposing information and the level of consumers’ trust is positive.
（5） The relationship between consumers’ trust and the insurance purchase is not significant.
（6） The effect on marketing attitude after elevating the level of ethics supervising is not significant.
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