A Study on the Public Sectors as Advertisers for Selecting TV Station to Implement Integrated Marketing Communications
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 94 === In recent years, more and more television stations set up integrated marketing departments to meet with the campaigns and public relationship of their clients, and meanwhile the "integrated marketing projects" are established to execute. They utiliz...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ed5d33 |